The Role of Asset Management in Commercial Real Estate

Commercial real estate brokers and others in the market often handle multiple properties at once, which makes it easy to not have everything in one place. Asset management software is key. Here’s what you need to know. Here’s what you need to know. Commercial real estate professionals often work with many assets at once, each with its own set of documents filled with property and financial information. Asset management software can be key to streamlining these documents and creating a more efficient way to work. Using updated CRE technology keeps companies competitive while also easing the day-to-day workload of a real estate team. 

What is asset management?

Asset management is a method to determine which investments are best and which to avoid. The goal is to monitor and improve the performance of existing assets to provide a better return on investment and identify opportunities to build a larger portfolio.

What role does asset management play in CRE?

CRE asset management can improve owners’ return on investment by looking closely at each property’s financial information. An asset manager will analyze the current real estate market The manager will then form an investment strategy that mitigates risks and can enhance and expand a property portfolio. 

Part of this role could include monitoring the latest financial and economic news. Further, lease agreements should be structured to provide flexibility and few vacancies to protect the value of the asset or portfolio.

Investors with small portfolios might choose to manage their own assets. But often a CRE asset manager is hired to manage someone else’s assets.

How does asset management software give you better insights?

A real estate asset manager implements a strategy to broaden and improve properties’ performance. This could include approving budgets and looking closely at expenses. Asset management software can make this process easier by using tools to help CRE investors, owners and managers gain a comprehensive view of their assets. 

These software components could include revenue forecasting, market research, and data analysis. Using the software can quickly provide a detailed overview of an investment property, allowing CRE professionals to better reduce risk and expenses.

Some CRE asset management software platforms also include accounting programs to provide a way to accept and track rent payments.

How can asset management software be used when working with a team?

Having a central place to store data is ideal for working with a CRE team. Using asset management software makes collaborating easier, which allows work to get done faster. Rather than sifting through emails or spreadsheets looking for an answer, all the information is in one location. Asset management software also often allows a way to send confidential communication directly to certain individuals. 

Who on your team should be involved in asset management collaboration?

Asset management software is one way to offer enhanced communication and transparency in a company, creating a more positive office culture. Many aspects of a real estate project can be included on asset management software – from market analysis to property performance.

Property managers along with the acquisitions and disposition teams often work with asset managers to hone a property portfolio. For instance, asset managers might have insight into how to reposition or redevelop a property being considered for purchase. 

They also will know what criteria to look for and how a specific property type or location could fit into the ownership portfolio. Property managers can offer knowledge of local market conditions, which can influence whether to buy, sell, or hold a property. Teams working together on investment decisions can improve overall decision-making and boost the chance of forming a profitable portfolio.


How does asset management software help make deals happen?

Using the latest CRE technology can help keep industry professionals a step ahead of competitors. Asset management software collects and analyzes data to aid in making financial decisions. The data can help determine how a property is performing and form potential strategies for future assets. Business mobility also can be a factor when working on deals. Some asset management software is accessible through both a computer and smartphone, making it convenient for users to gain rapid access to pertinent information needed to complete deals.

CRE professionals are using technology to ease their everyday workload and help manage the large amount of data attached to each investment. Real estate asset management software can be used to make investments more profitable by analyzing data and offering an overview of each property in a portfolio along with a market outlook. It also offers CRE teams tools to collaborate more easily and provide quick access to the most current property information.