How to Create An Effective CRE Tour
An effective tour can help sell commercial property. Here’s what you need to know.
Besides price and location, what sells property are great photos. They represent the first step in reaching out to potential buyers. The best photos are transparent: They showcase the space, not the personal belongings of the seller. But it’s not as easy as it seems. Here’s a rundown of what you need to know when considering how to best market your property when it comes time to sell.
Properties sell with pictures because they create memories in the potential buyer’s mind of what the property is all about. It helps them “see” what their belongings would look like in the room and how they would use the yard. Hiring a professional photographer is important, especially one who has experience with real estate photography. Selling a property with pictures requires, not just effective pictures, obviously, but knowing what to do with them.
That requires an understanding editing — Knowing which photos are essential and which ones are not. It is not essential, for example, to have multiple photos of a kitchen if they show the same angle. Redundancy can make a viewer tune out. You want to leave them wanting more. At the same time, you don’t want to have too few photos because it will suggest the seller is hiding something. It is better to have a set of photos where each one shows the property in the best light possible.
Taking photos that best show your property requires following some basic rules:
For real estate photography, you’ll need an aperture of between F8 and F11 to produce superior results. It’s best to use a wide-angle lens with an external flash system and self-timer. Never shoot wider than 12mm. Finally, all photos should be sized medium/high and set as JPEGs.
It depends on where you live, but typically twilight — or the “golden hour” of the day, which is 30 minutes before sunset or after sunrise — is best because you’ll get the ambient light of the sky, which looks warm and inviting.
If it’s not possible to take photos during these times, try to shoot whenever the sun is brightest, so you’ll get great light through the windows. Do not shoot on gloomy or dark days. Or even days when there is snow on the ground. Aim for times when the forecast
Price and location. Those are the bedrock of any sale. But when it comes to marketing your property, the critical components are: Clear photographs that showcase the space, not the things within the space. A lively and useful description of the house’s character and primary assets. And finally, a full list of all updates by year that shows transparency.
This depends on the length of the shoot and the number and resolution of the photos. Typically, the average cost is between $250 and $350. Costs can escalate if you include video, translation, editing, and logistics of the shoot.
For example, shooting an office tower requires much more than shooting a one-story bungalow. Some professional operators charge by the hour, or even by the minute. It just depends on your location and what you specify you need.