How to Create An Effective CRE Tour
An effective tour can help sell commercial property. Here’s what you need to know.
Making your commercial real estate space stand out is key to inking a lease or finding a buyer for the property. Creating an effective tour of your property can be an important step toward completing a deal.
For a buyer or lessee, looking at space can get tiresome, with many locations starting to blur together. For real estate professionals, showing commercial properties can get monotonous, too. It can be tempting to show or talk about a property the same way every time and to have pat answers to common questions.
But ensuring your space is memorable can be achieved through the on-site tour of your available space.
Keep in mind that virtual real estate tours are increasingly important now that the coronavirus pandemic has caused state and local governments to temporarily halt or limit in-person real estate showings. This means potential commercial real estate investors or lessees likely will carefully research properties and create a shortlist of sites to visit in person. The National Association of Realtors has a guide on how to handle showings during this time.
With so much business communication conducted virtually and via phone calls and email, the property tour becomes one of the few opportunities to see your potential client. A property agent should take advantage of this chance to meet prospects, answer questions, and showcase the property in the best possible light. This can generate enthusiasm around the possibility of occupying the space.
Following are 10 tips to ensure the CRE tour makes your available space distinctive from the rest:
Remember that all potential clients have different needs. Some prospective clients might look to make improvements to a property while some want a property that has recently been updated. What may seem like a disadvantage to one buyer or lessee may be an advantage to another.
The occasion to meet a potential client face-to-face should be taken as a good opportunity to present the available space. It is a chance to showcase the property, highlight its advantages, and get to know prospective clients.